The winds of sharing economy are quietly entering the eastern world from the western countries. Since the Sharing Economy Association, Japan(SEAJ) was officially established in 2016, we began to study the cases abroad, and try to find good references for Japan's future development of sharing economy. Through research, we found out that Amsterdam has been declared as the first "Sharing City" in Europe and their story was spread by, among others, the independent knowledge and networking platform, shareNL. In order to gain a better understanding of the development in Amsterdam, SEAJ has actively been communicating with shareNL during the last year. Since SEAJ is also a private organization, their case is undoubtedly valuable for us to learn from.
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A sharing city embraces and monitors the collaborative economy as a means to a more socially, sustainably and economically resilient city. Lately, Amsterdam has received a lot of attention for being a front-runner in monitoring, rather than banning, the sharing and collaborative economy in the city. Very often, the collaborative and sharing economy is equaled exclusively to Airbnb and Uber, which are portrayed as very problematic for the city and its people. Every story has two sides, and although there are, and will be, challenges with any initiatives, there are also benefits and opportunities. Moreover, the collaborative economy has a much richer ecosystem beyond the typical examples of Uber and Airbnb. These two giants are making up a big part of the discussion, but surely, our scope has to be widened to include other platforms such as for example WeHelpen, Konnektid and Thuisafgehaald (Share your meal).