‘The consumer has in recent years become increasingly powerful. The sharing economy is a huge opportunity. It just fits well with Amsterdam. That’s why we want to be known as a Sharing City’, says Alderman of Economic Affairs and vice-mayor of the City of Amsterdam, Kajsa Ollongren.

On February 2nd, the capital of the Netherlands was named first ‘Sharing City’ of Europe. With this, Amsterdam positions itself as a leader in the field of the sharing (or ‘collaborative’) economy. The city already stood out by being the first municipality in the world to develop regulations around Airbnb. Also its inhabitants are closely involved in the subject: research shows that a whopping 84% of the ‘Amsterdammers’ is willing to participate in the sharing economy.