Ananda Groag

Ananda Groag works for shareNL - the international knowledge and network platform for the sharing economy based in Amsterdam. As a shared mobility expert she consults, presents, researches and brainstorms about the future of (shared) transportation, MaaS and related topics.

In 2015, she brought together 42 organisations in a private-public partnership to grow car sharing together. Amongst other projects, she introduced a yearly Benelux car sharing conference and launched and manages an independent news & knowledge website about car sharing (

She developed an interest for mobility at TomTom, working with navigation, maps, fleetmanagement, real-time traffic data and the taxi industry.

Ananda practises what she preaches and does not own a car. She seamlessly combines different modes of transportation. 

Speaking topics

  • Sharing / collaborative economy
  • Shared mobility
  • Smart mobility
  • Autonomous mobility
  • Sustainable mobility
  • Lease and rental market
  • Sharing / collaborative economy and your industry (mobility / tourism / logistics / insurance / real estate etc.)
  • Platform economy
  • Autonomous economy (artificial intelligence / blockchain / robotics / IoT / AR etc.)


  • Greens/EFA; Shared mobility in rural areas Brussels - presentation mobility
  • Autonomy Paris - opening key note mobility
  • Wocomoco Warschau en Innsbrück - key note mobility
  • Purpose Day Amsterdam - inspiration sessions purpose in sharing economy
  • Inspiratiedag duurzame mobilitieit Gent - opening key note mobility
  • Let’s Gro Groningen - presentation mobility
  • Campus Party Utrecht - presentation sharing economy
  • NRC Live Amsterdam - workshop mobility
  • 50 years Witkar Amsterdam - panel discussion mobility
  • Mobility FastFWD Utrecht - round table car sharing
  • Europeanmobilityweek kick off Brussels - opening key note mobility
  • IoT Meetup shareNL Amsterdam - key note sharing economy & Internet of Things (focus on mobility)
  • Bright Pension AGM - opening keynote sharing economy
  • Enactus VU Amsterdam - keynote sharing economy
  • ECOMM - keynote mobility
  • Kolumbus, Stavanger - keynotes communter mobility and public transport into the future
  • Deelfietsdilemma Amsterdam (free-floating bikesharing dilemma) - panel discussion
  • Kolumbus, Stavanger - keynote for regional policy board mobility
  • Deelfiets maakt doorstart - (new chance for free floating bikesharing) - panel discussion
  • Air quality symposium, Utrecht - keynote
  • Happy Mobility, Rotterdam - keynote introduction and workshop
  • launch, The Hague - panel
  • Lynk & Co Automotive, Amsterdam, - executive board presentation
  • Round table area development and smart mobility, city of Delft on PROVADA 2018, panel
  • Metropolitan Mobility Conference WeMakeThe.City, Amsterdam - conference moderator

Ananda’s keynote speech at the EUROPEANMOBILITYWEEK Workshop 2017 helped national and local campaigners to better structure ideas about shared mobility. Her innovative approach is perfectly in line with the creativity required for such a campaign. Ananda engaged the audience with good information and punchy statistics.
— European Mobility Week
Ananda Groag spoke about ‘Amsterdam Sharing City’ and shared many examples of platforms and initiatives built on the principles of the collaborative evonomy. She evoked a positive reaction from the audience during the event and made visitors discuss and share their own experiences, challenges and ideas on sharing with each other for the rest of the event.
— Droomfabriek

Autonomy Paris (2016)

Area development at Pakhuis de Zwijger (2017)

50 Years Witkar (2017)

Deelfietsdilemma Pakhuis de Zwijger (2017)

Mobility FFWD (2017)